About

Jewell Purpose is inspired by the core values of Family, Empowerment, Environment, and Discovery. Through these values, it looks to support everyday Australians, encourage sustainable practices, and share personal experiences. JewellPurpose aims to include tips and lessons learned that you might find helpful and share technical knowledge in an accessible way to learn and become an informed energy transition contributor. This is done through a personal blog, external reading recommendations, and practical guides for making a difference and selecting options that support sustainable living. JewellPurposes’ message is to “purposefully live a sustainable life,” the vision is for us all to have a sustainable future.

April Jewell

Founder and Author of Jewell Purpose

April describes herself as a mother, partner, engineer, and advocate for sustainability. As a Mechanical Engineer working in the Power Generation Industry, you may be surprised by April’s passion for sustainability. However, it drives her professional work aspiring for sustainable power generation and is reflected in her home and lifestyle.

Passionate about supporting women (especially in STEM), living sustainably, and her family, April wanted to create a space to share her experience and vision. “I want to inspire others to live and work sustainably.”

What do we mean by Sustainable?

We mean maintaining a healthy balance. We want to consider the environment, our impacts as humans on the planet, our consumer behaviors, our relationships with family, friends, nature, and biodiversity, and our personal well-being. We also look to the stability of society as a whole, particularly the role of everyday Australians in maintaining balance and working towards achieving the energy transition and NetZero by 2050.

Many eco, green, clean, zero waste, plastic free, carbon neutral, net-zero claims and sites are dedicated to their own brand of ‘friendly’ lifestyle. Here, we look to showcase different aspects of each, but overall, we aim to show that achieving balance and purposefully living a sustainable life requires more than one approach. We are guided by our core values of Family, Empowerment, Environment, and Discovery with Jewell Purpose’s vision for us to all have a sustainable future.

Purposefully Live a Sustainable Life!